
CEO and Founder
Jennifer Schell
As Finliti’s Founder and CEO, Jen wanted to create an engaging place to learn about finance and investing. She is a passionate wealth management professional with over 15 years of financial experience at six of Canada’s largest financial institutions.
When Jen first began her career, she was curious about the stock market but felt intimidated by the information overload and fancy jargon. But, once Jen committed to building a solid foundation of knowledge and principles, she was able to defeat the fear around investing. Sure— she made her share of mistakes, but it only made her stronger.
By overcoming her fears and biases around money, she realized that there was actually a lot of emotion involved in the investment process. This resulted in Jen’s desire to build an accessible way to invest, where anyone could learn to be successful.
Learning the rules of the game by understanding risk and its impact on her investments, has allowed Jen to reap the rewards and she believes it can do the same for you. Welcome to Finliti, where you can build your financial future! Jen's investor persona is the Trailblazer.









