Behavioral intelligence platform for wealth management
The Portfolio Was Fine.The Client Wasn't.
Markets expose hesitation, fear, overconfidence, and silence long before a relationship formally breaks.
30-min walkthrough. No commitment.
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Finliti helps advisory firms identify behavioral patterns that traditional planning tools and risk questionnaires often miss.
Research-backed behavioral intelligence for advisory firms.
in wealth is transferring across generations
Cerulli Associatesof clients cite lack of trust as a reason to leave
CapIntel / Logica Researchprofit impact possible from a 5% retention improvement
Harvard Business Reviewof US industry assets are now with independent and hybrid RIAs
Cerulli AssociatesThe Problem
Most portfolios fail at the human level.
Clients leave when fear, silence, second-guessing, or mistrust goes unseen not because their returns were bad.
The gap between what advisors see and what clients feel
They describe themselves as steady, risk-aware, and comfortable staying the course through uncertainty.
When markets move, hesitation, silence, and second-guessing surface faster than any plan anticipated.
Advisors discover the gap after trust has thinned, communication has slipped, and the client is already looking elsewhere.
The tools advisors use today measure portfolios, not people. There's a better way to see the human signals before they become client exits.
Drive toward opportunity and action.
Preference for familiar rules and norms.
Tendency to hesitate under risk.
Confidence in one’s own judgment.
Institutional exposure and fintech diligence support from one of Canada’s most visible financial innovation programs.
Designed to help advisors strengthen best-interest and suitability documentation with behavioral context.
In active use with independent advisory teams — supported by live workshops, advisor feedback, and real client workflow testing.
A Real Problem
Your clients are not always rational. Your platform should know that. Finliti® is the only behavioral intelligence platform for wealth management built on peer-reviewed science no generic risk tool can replicate.
The five pain points advisors cannot solve with a chart.
Suitability, panic calls, heirs, communication, and churn all become clearer when behavior is visible.
Compliance exposure
01The suitability fiction
Risk questionnaires capture what clients said in calm weather. Markets reveal what they do when pressure arrives.
Volatility risk
02The panic call
The client wants out. The portfolio is intact. The real issue is emotional pressure arriving before the advisor has context.
Generational retention
03The heir problem
One family can share assets without sharing a decision style. The advisor finds out too late if the next generation never felt understood.
Communication risk
04The communication misfire
A technically correct explanation can still fail if the client processes uncertainty, confidence, or reassurance differently from the way the advisor communicates.
Attrition risk
05The invisible churn signal
The relationship weakens long before the transfer form appears. Behavioral drift often shows up before formal dissatisfaction does.
Stop guessing why clients panic and start proving you knew first.
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Workflow-ready behavioral layer
Behavioral alerts and product suitability documentation in one operating layer.
Risk questionnaires capture a snapshot in calm weather. Finliti builds a behavioral record that holds up in annual review — documenting what clients will do, not just what they said they'd do on a quiet Tuesday.
North American Advisory Adoption. In active use with independent advisory teams, supported by live workshops, advisor feedback, and real client workflow testing.
Regulatory support. Documentation is stronger before the meeting even starts.
Retention signals are flagged early enough to shape the call, the review, and the follow-up.
Client-ready context inside the record
Behavioral context is visible before the conversation turns reactive.
Profile context, communication guidance, and next-step support sit inside the advisor workflow instead of living in a disconnected research artifact.
Open a client record with context on pressure, hesitation, confidence, and reassurance needs before the meeting starts.
Use plain-language prompts to shape explanations, volatility calls, and family decision conversations.
Keep rationale, next steps, and behavioral signals close to the record so the relationship is easier to manage over time.
From profile insight to advisor action.
A clear operating model for advisory teams, independent practices, and family-office style client relationships.
01
Profile behavior
Capture how a client tends to respond to uncertainty, pressure, and framing before those patterns create problems in live conversations.
- 10 Minute FIPI® Discovery
- Immediate client profile context
02
Guide the conversation
Use behavioral context to shape discovery, review meetings, volatility response, and family decision conversations.
- Meeting prep
- Communication guidance
- Plain-language prompts
03
Document the rationale
Carry behavioral context into suitability reviews, client records, and follow-up workflows so action is easier to explain and defend.
- Suitability support
- Client record context
- Retention monitoring
Walk into the first meeting with clearer context on risk language, hesitation, and confidence.
Use pressure patterns to slow reactive decisions and anchor conversations back to plan logic.
Match communication style to how each client actually processes change, reassurance, and progress.
Institutional credibility across the US and Canada.
The platform is already positioned for cross-border advisory teams, regulatory conversations, and institutional buyers.
US market credibility
FIPI® has been academically validated and presented through the Association for Psychological Science, giving Finliti® a research-backed foundation that goes beyond traditional risk questionnaires.
In active use with independent advisory teams across U.S. wealth markets, with live advisor feedback shaping product development and client workflows.
Built for firms that need practical workflow support across discovery, reviews, retention, and documentation.
Canadian market credibility
FIPI® was created by Jennifer Schell and Dr. Stefano Di Domenico, a behavioral scientist at the University of Toronto. Built on academic research principles and validated for real-world advisory application, FIPI® remains a proprietary Finliti® instrument designed for wealth management.
Finliti® has operated with direct regulatory support context through the Ontario Securities Commission Launchpad.
Institutional exposure and fintech diligence support from one of Canada’s most visible financial innovation programs.
In Their Own Words
What advisors say after seeing the human signals
From independent RIAs to family offices - across firm sizes and markets.
I had a client who said he was aggressive for six years. Market dropped 14% and he wanted out of everything. Now I know which clients to call before the market does it for me.
We had a $4M estate where the three kids had completely different behavioral profiles. We retained all three accounts because we'd already built separate relationships with each of them.
I used to dread volatile quarters because I never knew which clients would spiral. Now I have a ranked list of who needs a proactive call and what to say when I make it.
Our firm suitability reviews used to be nerve-wracking because we were guessing at behavioral context. Now the behavioral record is already in the file. The compliance conversation is completely different.
client retention
can drive up to a 95% increase in firm profitability
Harvard Business Reviewretained relationship value
average AUM value of a retained high-net-worth relationship
Industry estimate, 2025productivity increase
for firms using behavioral AI tools
Deloitte, 2025to see your workflow
including your own client scenarios
Finliti demo promiseOne retained client pays for Finliti® for years.
The question is not whether you can afford a behavioral layer. It is whether you can afford to keep running your practice without one.
30-minute walkthrough. No commitment.
Demo + Research
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Sources referenced across this page:
- Cerulli Associates wealth transfer and RIA market share data.
- CapIntel / Logica Research findings on trust and advisor retention drivers.
- Harvard Business Review retention-profitability benchmark.